Senior Creative &
UX /UI Designer
designing digital experiences
Selected Projects
GYST
Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.
UX Design
MHM Finland
I developed a complete brand persona and identity for MHM Finland, establishing a strong visual and strategic foundation for the company.
Branding & Web Design
Spotlight Campaign
For Yousician’s Spotlight series, featuring global artists like Jason Mraz and Juanes, I helped shape the visual concept, designed the logo, and created its animation.
Marketing Design
Sailing for a new generation
A six-week UX research and experimentation project for Svenska Kryssarklubben, investigating why 20–30 year-olds with sailing interest don't convert on sxk.se.
UX Design
Other examples of my work
Web Design
Branding
Visual Design
User Interface Design
Graphic Design
UX Design
User Research
Marketing Design
Design Systems
What I bring to the table
I started in graphic design and art direction, then moved into product and UX/UI design. I have strong visual instincts, an eye for typography and composition, and a habit of thinking about brand.
About Me
I'm Emma, a Senior Designer from Finland working at the intersection of UX, product, and brand design.
I help companies turn complex ideas into clear, usable digital experiences, combining user-centered thinking with strong visual craft.
Over the past 15+ years, I've worked both in-house and freelance, from global brand campaigns to agency-side branding for well-known consumer brands, with a growing focus on UX/UI and digital product design. I've also run my own studio on the side, partnering with B2B and B2C clients on branding, web, and digital projects.
I speak four languages daily (Swedish, Spanish, Finnish, and English) and I draw a lot of my inspiration from nature, museums, and everyday life. If this resonates with you, I'd love to connect.
It's me, Hi!
Visiting a museum in Fiskars
Taking a dip
Get in touch
I'd love to connect with you!
Senior Creative &
UX /UI Designer
designing digital experiences
Selected Projects
GYST
Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.
UX Design
MHM Finland
I developed a complete brand persona and identity for MHM Finland, establishing a strong visual and strategic foundation for the company.
Branding & Web Design
Spotlight Campaign
For Yousician’s Spotlight series, featuring global artists like Jason Mraz and Juanes, I helped shape the visual concept, designed the logo, and created its animation.
Marketing Design
Sailing for a new generation
A six-week UX research and experimentation project for Svenska Kryssarklubben, investigating why 20–30 year-olds with sailing interest don't convert on sxk.se.
UX Design
Other examples of my work
Web Design
Branding
Visual Design
User Interface Design
Graphic Design
UX Design
User Research
Marketing Design
Design Systems
What I bring to the table
I started in graphic design and art direction, then moved into product and UX/UI design. I have strong visual instincts, an eye for typography and composition, and a habit of thinking about brand.
About Me
I'm Emma, a Senior Designer from Finland working at the intersection of UX, product, and brand design.
I help companies turn complex ideas into clear, usable digital experiences, combining user-centered thinking with strong visual craft.
Over the past 15+ years, I've worked both in-house and freelance, from global brand campaigns to agency-side branding for well-known consumer brands, with a growing focus on UX/UI and digital product design. I've also run my own studio on the side, partnering with B2B and B2C clients on branding, web, and digital projects.
I speak four languages daily (Swedish, Spanish, Finnish, and English) and I draw a lot of my inspiration from nature, museums, and everyday life. If this resonates with you, I'd love to connect.
It's me, Hi!
Visiting a museum in Fiskars
Taking a dip
Get in touch
I'd love to connect with you!
Senior Creative &
UX /UI Designer
designing digital experiences
Selected Projects
GYST
Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.
UX Design
MHM Finland
I developed a complete brand persona and identity for MHM Finland, establishing a strong visual and strategic foundation for the company.
Branding & Web Design
Spotlight Campaign
For Yousician’s Spotlight series, featuring global artists like Jason Mraz and Juanes, I helped shape the visual concept, designed the logo, and created its animation.
Marketing Design
Sailing for a new generation
A six-week UX research and experimentation project for Svenska Kryssarklubben, investigating why 20–30 year-olds with sailing interest don't convert on sxk.se.
UX Design
Other examples of my work
Web Design
Branding
Visual Design
User Interface Design
Graphic Design
UX Design
User Research
Marketing Design
Design Systems
What I bring to the table
I started in graphic design and art direction, then moved into product and UX/UI design. I have strong visual instincts, an eye for typography and composition, and a habit of thinking about brand.
About Me
I'm Emma, a Senior Designer from Finland working at the intersection of UX, product, and brand design.
I help companies turn complex ideas into clear, usable digital experiences, combining user-centered thinking with strong visual craft.
Over the past 15+ years, I've worked both in-house and freelance, from global brand campaigns to agency-side branding for well-known consumer brands, with a growing focus on UX/UI and digital product design. I've also run my own studio on the side, partnering with B2B and B2C clients on branding, web, and digital projects.
I speak four languages daily (Swedish, Spanish, Finnish, and English) and I draw a lot of my inspiration from nature, museums, and everyday life. If this resonates with you, I'd love to connect.
It's me, Hi!
Visiting a museum in Fiskars
Taking a dip
Get in touch
I'd love to connect with you!