Senior Creative &
UX /UI Designer
designing digital experiences
Sneak peek of my work
Selected Projects
Sailing for a new generation
A six-week UX research and experimentation project for Svenska Kryssarklubben, investigating why 20–30 year-olds with sailing interest don't convert on sxk.se.
UX Design
GYST
Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.
UX Design
Spotlight Campaign
For Yousician’s Spotlight series, featuring global artists like Jason Mraz and Juanes, I helped shape the visual concept, designed the logo, and created its animation.
Marketing Design
MHM Finland
I developed a complete brand persona and identity for MHM Finland, establishing a strong visual and strategic foundation for the company.
Branding & Web Design
Web Design
Branding
Visual Design
User Interface Design
Graphic Design
UX Design
User Research
Marketing Design
Design Systems
What I bring to the table
With a background in visual design and art direction, I create digital products and experiences that are both intuitive and visually compelling.
About Me
I'm a senior designer with 15+ years of experience creating brand identities, marketing campaigns, and digital experiences.
Skilled at building visual systems and ensuring consistent brand expression across global campaigns, I combine user-centered thinking and a systematic approach with creative storytelling.
When I'm not designing, I'm most likely walking (or running) in nature, practicing pilates or taking a cold dip in the sea.
It's me, Hi!
Love the sea!
Taking a dip
Want to work with me?
I'd love to connect with you!
Senior Creative &
UX /UI Designer
designing digital experiences
Sneak peek of my work
Selected Projects
Sailing for a new generation
A six-week UX research and experimentation project for Svenska Kryssarklubben, investigating why 20–30 year-olds with sailing interest don't convert on sxk.se.
UX Design
GYST
Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.
UX Design
Spotlight Campaign
For Yousician’s Spotlight series, featuring global artists like Jason Mraz and Juanes, I helped shape the visual concept, designed the logo, and created its animation.
Marketing Design
MHM Finland
I developed a complete brand persona and identity for MHM Finland, establishing a strong visual and strategic foundation for the company.
Branding & Web Design
Web Design
Branding
Visual Design
User Interface Design
Graphic Design
UX Design
User Research
Marketing Design
Design Systems
What I bring to the table
With a background in visual design and art direction, I create digital products and experiences that are both intuitive and visually compelling.
About Me
I'm a senior designer with 15+ years of experience creating brand identities, marketing campaigns, and digital experiences.
Skilled at building visual systems and ensuring consistent brand expression across global campaigns, I combine user-centered thinking and a systematic approach with creative storytelling.
When I'm not designing, I'm most likely walking (or running) in nature, practicing pilates or taking a cold dip in the sea.
It's me, Hi!
Love the sea!
Taking a dip
Want to work with me?
I'd love to connect with you!
Senior Creative &
UX /UI Designer
designing digital experiences
Sneak peek of my work
Selected Projects
Sailing for a new generation
A six-week UX research and experimentation project for Svenska Kryssarklubben, investigating why 20–30 year-olds with sailing interest don't convert on sxk.se.
UX Design
GYST
Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.
UX Design
Spotlight Campaign
For Yousician’s Spotlight series, featuring global artists like Jason Mraz and Juanes, I helped shape the visual concept, designed the logo, and created its animation.
Marketing Design
MHM Finland
I developed a complete brand persona and identity for MHM Finland, establishing a strong visual and strategic foundation for the company.
Branding & Web Design
Web Design
Branding
Visual Design
User Interface Design
Graphic Design
UX Design
User Research
Marketing Design
Design Systems
What I bring to the table
With a background in visual design and art direction, I create digital products and experiences that are both intuitive and visually compelling.
About Me
I'm a senior designer with 15+ years of experience creating brand identities, marketing campaigns, and digital experiences.
Skilled at building visual systems and ensuring consistent brand expression across global campaigns, I combine user-centered thinking and a systematic approach with creative storytelling.
When I'm not designing, I'm most likely walking (or running) in nature, practicing pilates or taking a cold dip in the sea.
It's me, Hi!
Love the sea!
Taking a dip
Want to work with me?
I'd love to connect with you!