GYST

Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.

UX Design

Overview

This project was completed over six weeks as in collaboration with GYST (Get Your Sh*t Together). We were provided with a detailed brief, including in-depth insights into the target user and their key pain points. Working in a team of five, we developed a user journey map, storyboard, and user flow, and redesigned the onboarding experience. We also created a new design system to support a more consistent and user-friendly interface.

My main responsibilities focused on the design system and UI design, where I contributed to the visual direction and overall user experience.

The Challenge

Top content creators and their teams generate multi-platform income but lack a cohesive and intelligent way to interpret financial and audience data simply. Existing analytics tools are static, cognitively complex, and designed for analysts rather than creators, leaving teams disempowered and guessing at performance insights.

User Persona

Jess

US-based creator
Multi-platform presence
Growing revenue
Feels excited but overwhelmed

Core frustration:
“I see the numbers, but I don’t know what they actually mean.”