Vinka automates on-demand transport for Finnish cities, taxi companies, and special needs transport providers. The brief was to redesign their entire brand presence: website, print, and physical touchpoints, so it clearly communicated a complete solution rather than just a software platform.

I started with competitive analysis and brand strategy, then created the first design directions with Google Stitch (keeping the same logo and similar colors as the original brand), and refined them in Figma. The client chose between four different options, each with its own visual direction. Once the direction was chosen, I designed the website in Figma and built it in WordPress, with Finnish copywriting and SEO meta descriptions for each page. www.vinka.fi

The brand then extended into print and physical materials: an exhibition wall, two roll-ups, business cards, a window sticker, and branded t-shirts and hoodies.